The problem that needs to be more discussed is data paring. The need for this is fairly obvious: data is growing exponentially, and growing your compute data exponentially will require budgets that aren’t realistic. One of the keys to winning at Big Data will be ignoring the noise. As the amount of data increases exponentially, the amount of interesting data doesn’t; I would bet that for most purposes the interesting data added is a tiny percentage of the new data that is added to the overall pool of data. … Data Paring google