“The amount of data corporations have to confront is so immense we have yet to settle on an environment-wide euphemism to describe it. Whether it’s big data, data lakes, data tsunamis or even the datapocalypse, the message is clear – we must modify our business practices to navigate and survive the data flood. The bad news is data complexity will only continue to grow. The good news is that technology has provided us with a tool we need to keep our head above water – machine learning.” Shawn Masters ( April 2, 2015 )