With the advent of technologies that connect more people, machines and processes to one another, the importance of extending advanced analytics and machine learning to your users is growing fast. But the effort to derive maximum benefit from advanced analytics is still limited in most organizations by the human element. Data scientists, seen as the only people sufficiently trained to navigate big data successfully, become the bottleneck. This paper examines how the citizen data scientist can use embedded analytics in your software applications, and how the line of business (LOB) can benefit. Powerful software tools like TIBCO Statistica™ allow trained data scientists to develop models around advanced analytics, machine learning and algorithmic business, then make them available to the LOB managers and staff who use your applications to make better decisions. Embedded Analytics – Empower the Citizen Data Scientist: A guide for analytics teams and line-ofbusiness managers trying to do more with embedded analytics