“Our Collective Data Science Duty: Here’s the thing, technology is empowering the public in never before seen ways, and data is the backbone of that shift. Between wearable tech and digital identity platforms, people are creating more data every day than has ever been created in decades, no, centuries past. Each of us is essentially our own personal data scientist, and those working in the digital space have very much been their own statisticians for quite some time. It’s why platforms like Google Analytics, Omniture and more are so popular across the industry. They put the power of analytics in the hands of users, requiring little training but returning lots of measurability.” Tracey Wallace ( September 8, 2014 )

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