“Robert Morison, lead faculty member for the International Institute for Analytics, provided three reasons businesses experience big data failures. Briefly, they are as follows:
1. As cited in the piece, clinging to a traditional IT project management style. Solution: Think R&D.
2. Businesses are taken in by the hype and make their first big data project a big deal. Solution: Businesses should start with a smaller project that will “move the proverbial needle.”
3. Reasonably good analytics are done, but they are not adopted. Solution: The business has to own the problem or the ambition to improve.”
Robert Morison

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