“Big-data analysis consists of searching for buried patterns that have some kind of predictive power. But choosing which “features” of the data to analyze usually requires some human intuition. In a database containing, say, the beginning and end dates of various sales promotions and weekly profits, the crucial data may not be the dates themselves but the spans between them, or not the total profits but the averages across those spans.” Larry Hardesty ( October 16, 2015 )